“StopSPID” campaign video won the Grand Prize of the Moscow Festival of Social Advertising
A “StopSPID” campaign video won the Grand Prize of the Moscow Festival of Social Advertising. Award ceremony took place in Moscow City Hall on October, 1.
The “StopSPID” campaign is coordinated by The Russian Media Partnership to Combat HIV/AIDS (RMP). Ogilvy Group Russia developed the creative concept of the reel directed by the famous Russian advertisment director Aleksey Rosenberg.
The annual Moscow Festival of Social Advertising was established in 2001. In 2009, Ludmila Shevtsova, the first Vice-Mayor of Moscow, chaired the jury of “Video advertising” contest. The panel also included Director General of Education, Culture and Heritage of the Council of Europe Gabriella Battaini-Dragoni, rector of the International Advertising Institute Sergey Gorlov, and other media and social advertising experts.
The festival aims to enhance the prestige of public service announcement among great masses of population, to give producers and customers from different regions an opportunity to share experience, to present the best world practices in development and production of public service announcements.
.jpg)
A “StopSPID” campaign video won the Grand Prize of the Moscow Festival of Social Advertising. Award ceremony took place in Moscow City Hall on October, 1.
